I was honored to be selected by PepsiCo Design & Innovation as the artist to create the visual design for the customization of NSpire™, a concept innovation kitchen on wheels designed by Karim Rashid, for the Super Bowl LI edition.
My goal was to translate Pepsi’s bold, experimental spirit into a visual skin that would transform the futuristic mobile kitchen into a moving artwork. The outcome was a striking visual identity that wrapped NSpire™ in a unique, contemporary aesthetic. The design not only enhanced the architecture of Rashid’s concept but also embodied Pepsi’s vision of innovation and playfulness—turning NSpire™ into both a functional space and a powerful artistic statement.
Back Side • Custom Graphic<
Side View • Custom Graphics
Truck • Camping World Stadium, Atlanta (US)
3D mockup • Final Production
Additional Element • Pop-up Table
Custom Product - Cup Design
3D mockup • Final Table Lounge Area
Illustration - Cup Design
Side View • Area Lounge
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