Adidas® Originals

I was part of the Originals Tag Team Italy, working from a pop-up studio inside the Footlocker stores, in Como and Milan where I customized customers’ shoes with my own signature style.

Project Details
  • Role: Featured Artist, Product Designer
  • Client: Four23/ Adidas Originals/ Footlocker
  • Year: 2012
Overview

Concept & Outcome

To bring a unique, personal touch to the in-store experience, I joined the Originals Tag Team Italy. From within a dedicated pop-up studio, I offered live customization, transforming customers’ sneakers into one-of-a-kind pieces through my own artistic style. The snapshots capture the energy of the project and the creative interaction with the audience.

Credits

Team & Tech

  • Tech: Markers, Painting, Brushes
  • Agency/ Client: Four23 x Adidas
  • Location: Como and Milan, Italy
Project image 1

Final Customized Shoe

Project image 2

Corner Setup • Adidas Originals Tag Team

Project image 3

Live Painting on Products

Project image 4

Pop-Up Store • Product Shots

Project image 5

Various • Product Shots

Project image 6

Store Team • Space + Product Shots

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