Ciao!

I’m Flavio Melchiorre, also known as IDRO51 — an award-winning Italian artist, designer, and creative director with twenty years of freelance practice. My work bridges interactive, digital, and physical mediums: from LED-wall projections and Onchain visual systems to Motion, 3D, VFX, CGI, Illustration, Generative AI, and Street-Art.

"Twenty Years in the Making"

I’ve collaborated with Absolut, Adidas Originals, Citroën, Fendi, Foot Locker, Pantone, PepsiCo and more, creating iconic visual identities, immersive art installations, and bold editorial illustrations.

Studio

Collabs & Creative Direction

Partnering with brands, agencies, and cultural institutions to craft immersive identities, campaigns, and installations that merge art and technology with a bold signature style.

  • Concepts, proposals & full production
  • Client workshops & co-creation
  • R&D — prototyping new formats
Explore Services ↓
Identity

Design Systems & Motion

Clean yet expressive visual systems built to scale across screens, spaces, and street — extended with motion, 3D, and AI-driven processes.

  • Brand & typographic systems
  • Motion graphics & 3D environments
  • Generative & AI workflows
Start a Project →
Expression

Personal Work & Editions

Research-led explorations merging bold pattern, surreal fashion, and digital psychedelia. Extending the Optical Vision lineage into AI hybrids, Web3 editions, and site-specific projections.

  • Exhibitions & publications
  • Onchain art / NFTs
  • Immersive installations
Learn More About →
Latest Works
Services
Interactive

Live & Generative

  • Projections & LED walls
  • Onchain Experiences
  • Visualization Systems
Digital

Motion, 3D & AI-gen

  • 3D + Motion Graphics
  • AI-Generated Imagery
  • Design & Illustration
Physical

Art Gallery & Street

  • Graffiti Murals & Street-Art
  • Hybrid Sculptural Installations
  • Live Painting Performance
Case Studies
Background
Awards

Recognition

  • 1st Prize — Citroën Créative Awards (2010)
  • 1st Prize — OILILY Creative Studio Challenge (2008)
  • Finalist — Adidas Celebrate Originality Italy (2009)
  • Pubblication — Taschen Illustration Now!Vol.3 (2009)

Features

  • Art Nouveau Magazine, Art Somewhere, Beautiful Decay, Braintwisting, Citroën Creative Awards, Changethethought, ComputerArts, CreativeReview, Design in Europe, DesignCollector, Design Milk, Designradar, DesignYouTrust, Digitalarts Magazine, Escape into Life, Enquire, Faesthetic, Fashionunited, Fatti di China, Fefeproject, Fratturascomposta, Frizzifrizzi, Fubiz, Ganzo, Geekiz, GizMag, Grove, IdN Magazine, IPaintMyMind, Ipse Pixel, Lamono, Lost at E Minor, MagFolio, Mezzomagazine, Moloko+ Magazine, New Media Design, Partfaliaz, Pattern Pulp, Semipermanent, Sneakhype, Sodium Magazine, Spot the Tiger, Staf Magazine, Swatch MTV Playground, Sweet Station, Think BigChief, The Department, ThePill Magazine, ThePosterCauseProject, Vice.
Exhibitions

Shows & Live Art

  • Transition — Solo Exhibition, Pescara (Jan–Mar 2024)
  • Street Money — Collective Exhibition, Paris (Sep 2020)
  • Caos Fluido — Solo Exhibition, Pescara (Aug 2018)
  • Bababoom Festival × Greenbear — Live Painting, Fermo (Jul 2018)
  • Spannabis × Greenbear — Live Painting, Barcelona (Mar 2018)
  • AbsolutSymposium, Club2Club × Absolut × Forgotten Project — Live Performance, Torino (Nov 2017)
  • Skateboards Confluences — Collective Exhibition, Galleria Seno, Milano (Jun 2016)
  • Pantone® Colorwear × Le Bon Marché — Live Performance, Paris (Mar 2015)
  • Pantone® Colorwear × Pitti Uomo 87 — Live Performance, Firenze (Jan 2015)
  • Art Basel Miami, Pantone® Colorwear at Lulu Laboratorium — Exhibition, Miami (Dec 2014)
  • The Squint Show, hosted by JWT — Collective Exhibition, London (Oct 2013)
Publications

Press & Interviews

  • Liquid Shapes and Retro-Futuristic — Editorial, Abduzeedo (2023)
  • NFTs Digital Trends — Feature, KnownOrigin + Mocda (2021)
  • Designers Against Coronavirus — Book Publication (2020)
  • Art That Transcends: The Colorful History of Psychedelic Art — Communication Arts (2017)
  • Interview + Review — IdN (International Design Network, HK), IdN v22n5 (2016)
  • Special Feature — Pantone® Official Blog, Art Basel (2014)
  • Cover + Interview — ThePill Magazine, Issue 10 (2013)
  • Editorial Illustration — Visual Arabia Yearbook (2013)
  • Features + Tutorials — Computer Arts (UK) (2011)
  • Illustration Now! Vol.3 — TASCHEN Publication (2009)
  • Review + Interview — DigitalArts Magazine (UK) (2010)
ShowReel
Contact

Let’s build something bold togheter.

Available for Commissions, Collaborations and Exhibitions.

Job Requests:

General Inquiries: